Improve Landing Page Conversion Rates with A/B Split Testing

Whether you’re selling your own product online or trying to make a living as an affiliate marketer, there are two very important skills you must master if you want to get an unfair advantage over everyone else and make more money with less traffic.

Those two skills are:

1. How to create an effective landing page
2. How to split test your landing pages

A “landing page” is basically your “sales page” or “lead capture” page. No matter what you call it, the sole purpose of this page is to convert as many visitors as possible to a sale or a lead.

Instead of sending traffic to your blog or company’s home page, driving them to an effective landing page will help you make much more money online with less traffic. If you’re familiar with Google Adwords, then you should already be familiar with the concept of using landing pages. An effective landing page in Google Adwords will result in a better “Quality Score”, which in turn gets you cheaper clicks and better overall performance of your campaigns.

A Landing Page is A Work in Progress

Too many marketers I know create a single landing page, and stick with it the rest of their lives. They don’t bother to find out the conversion rate of the landing page, and if they can improve it.

The truth is that landing pages are always a work in progress. Super affiliates and top marketers are always tweaking their landing pages, making minute changes that can potentially make them thousands of dollars in the long run.

Even if you manage to improve your conversion rate by 1%, the long term impact is worth the effort. In highly competitive markets, all the big players are testing their landing page conversion rates and you have to as well if you want to even survive in those markets.

How to Do a Simple A/B Split Test

With LinkTrackr, we provide you with the tools you need to perform simple but effective A/B split tests that you can use to get more sales and optins from your landing pages.

Do do a simple A/B split test, you’ll need two web pages – page A and page B. As the name suggest, you will be pitting page A (the control) against page B (the test).

The winning web page becomes the new control page, and the losing page is replaced with another page in a new test. You can of course create more than two pages, but let not make it more complicated than it really needs to be.

Recently I did a test for Mega Money Emails, a product that gives you pre-written ClickBank autoresponder emails you can plug-n-play with Aweber or any other autoresponder service.

I created two landing pages. Both were identical except for the highlighted text in the main headline of the sales copy.

• Headline Page A: Profit-Pulling
• Headline Page B: Instant-Profit

To be honest, I wasn’t expecting either landing page to outperform the other significantly. I was shocked when I viewed the results of my Mega Money Emails campaign 24 hours later.

How Much is A Word Worth?

As you can see, Page A with the words “Profit-Pulling” converted at 5.67%, while Page B with the words “Instant-Profit” converted at a low 0.8%. That means page A performed 708% or seven times better than page B.

At $0.46 per click, Page A also brings in more revenue than Page B at just $0.05 per click.

Of course this is just a preliminary observation and I can only declare the winner after about 300 clicks per page, but isn’t it shocking how one word can make such a huge difference in landing page conversion rates?

If you aren’t already split testing and trying to improve your landing page conversion rates, you’re leaving a lot of money on the table. The truth is, there’s only that much traffic you can buy or get. The key to gaining a competitive edge in your niche market is not more traffic, it’s more conversions.